Here are some things you can say when they ask, "What is it?"
1. Worthwhile, valuable to me when I saw it, It’s  worth  looking  at

2. Do I have enough credibility to get 45 minutes of your time?

3. My suggestion is take a look at it, it's omething  we  have  been  looking  for...  for  a  really  long  time.

4. A way to get out of the rat race

5. It’s  BIG

6. A chance to do it over and get it right this time

7. It could change the direction of your life

8. It’s  a  lifeline.  In  today’s  economy  if  someone’s  offering  you  a  lifeline- reach out and grab it. I  don’t  know  if  there  are  any other  offers  on  the  line

9.  2nd chance to get it right

10. It's 90% visual It’s  like  a  movie...  

11. I  can’t  explain  it  over  the  phone. It’s  like  a  movie...  I  can’t  explain  it  standing  right 

here.

12. It’s  a  chance  to  get  your  self-respect back [self-confidence, dreams, self-esteem]

13. Security that a lot of  people  don’t  have  right  now

14. Personal independence

15. More time with family

16. Personal wealth

17. Freedom and a Better future

18. Improved life

19. When  my  friend  told  me...  it  was  completely  worth my time when I found out what it was.

20. Only promotion, only raise, only job that you might get offered this year.

21. I  wasn’t  open  to  things  in  the  past  but  now I am and things are changing for me